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互联网商城平台积分体系设计步骤是怎样的?

作者: 来源: 日期:2019-8-29 18:28:55 人气:0

  JIYUDUIPINGTAIJIFENTIXIBIYAOXINGFENXIDEJICHUSHANG,HEXINZAIYUGULIHEYINDAOYONGHUDEXINGWEI,YINCIZAISHEJIJIFENTIXIDEGUOCHENGZHONG,XUYAODUIYONGHUDEPINGTAIXINGWEIJINXINGFENJIEHEFENLEI,GENJUBUTONGXINGWEIXUYAOQIANGHUADECHENGDUBUTONGFUYUBUTONGDEFENZHI,YIWANZHENGXINGJIFENTIXIGUIHUAYUANZEJINXINGJIFENTIXISHEJIHUAFENWEIYIXIAWUDABUZHOU:

20190829_182142_003.jpg

  1.分解产品功能

  CONGYONGHUXUQIUDEJIAODUCHUFA,DUIYUPINGTAIDEGEXIANGGONGNENGJINXINGSHULIHEFENJIE,GUINAPINGTAIYONGHUDEBUTONGXINGWEI,ZHAOCHUXUYAOGULIDEXINGWEI。HULIANWANGPINGTAIGONGNENGLIUCHENGSHULIFENXITURUXIA:

  2.分解识别用户行为

360竞彩足球  DUIYUYONGHUXINGWEIHUOZHEYONGHUKEJINXINGDECAOZUOJINXINGXIHUAFENJIE,BIRUYONGHUWANCHENGZHANGHUSHEZHIKEYIFENJIEWEISHANGCHUANYONGHUTOUXIANG、WANCHENGYOUXIANGYANZHENG、WANCHENGSHOUJIYANZHENGDENGFANGMIAN。JUTIDEFENJIEXIHUADAOYONGHUDEMEIYIGEBUTONGCAOZUO。DUIYONGHUXINGWEI(CAOZUO)DEFENJIE,BUJINJINCONGCHANPINJIAZHIDEJIAODU,HAIYAOCONGYONGHUDEJIAODU,CHAKANZAIZHEIGECHANPINSHANGYONGHUSUOYOUKENENGJINXINGDECAOZUO,YOUQISHIYIXIEFUMIANCAOZUO,BUXIWANGFASHENGDECAOZUOJINGCHANGHUIFASHENG,ZAIFENJIEDEGUOCHENGYAOQUFENKAI。

  YONGHUXINGWEIGUINAWEIZHUCE、DENGLU、SHENFENYANZHENG、XIADANGOUWU、PINGLUN、HUIFU、CANYUSHANGCHENGHUODONG、ZHIFUKUNBANGYUKAITONG、TUIHUANHUO、TOUSU、SHENQINGDAIKUAN、DAIKUANJINDUCHAXUN、JIFENCHAXUNYUDUIHUANDENGZHUYAOFANGMIAN。

  3.根据产品及时间需要对用户行为进行分类评价,确定鼓励程度

  WANCHENGLEDI2BUDEYONGHUXINGWEI(CAOZUO)FENJIEHOU,XINGCHENGYIGEXIANGXIDEYONGHUXINGWEILIEBIAO,GENJUCHANPINDEXUYAO,DUIZHEIXIEXINGWEIJINXINGFENLEIHEPINGJIA,JIYUMEIYIGECAOZUOYIGE“GULICHENGDU”DEPINGFEN,KEYIJINXINGXIANGXIDEFENZHISHEJI,GULICHENGDUYIZHENGFUZHIBIAOSHIBUTONGDEJILIFANGXIANG,YONGHUSHUZHIDAXIAOBIAOSHICHENGDUDAXIAO。GENJUGULICHENGDU,JIEHESHIJIQUEDINGJIFENJIAFENZHIJIQIXIANZHI,XINGCHENGXIANGXIDEJIFENTIXIBIAO。YOUQIDUIMEIYIXINGWEIJINXINGJIFENFENZHIQUEDINGDEGUOCHENGHAITONGSHIKAOLVKENENGDAOZHIYONGHUGUODUTOUJISHUAFENDEXINGWEICHANSHENG,BIMIANJIFENTIXIFAHUIBULEJILIZUOYONG。

20190829_182142_013.jpg

  4.积分体系试运行

  WANCHENGHULIANWANGPINGTAIJIFENTIXISHEJIHOU,JINXINGJIFENTIXISHANGXIANSHIYUNXINGJIEDUAN。ZAISHIYUNXINGDEGUOCHENGZHONGFAXIANJIFENTIXIZHONGDEGEZHONGBUZUZHICHU,BINGDUICIJINXINGSHIDANGDEDIAOZHENG,ZHUYAOZHENDUIBUTONGYONGHUXINGWEIXIANGFENZHIHEZHENGFUJILIXIANGJIAYICESHI,GENJUYONGHUBUTONGXINGWEIXIANGDECAOZUOHETIYANXIAOGUO,DUIFENZHIHEZHENGFUJILIXIANGJINXINGDIAOZHENGYOUHUA,ZUIZHONGXINGCHENGHULIANWANGPINGTAIWANZHENGDEJIFENTIXIXITONG。

  5.积分体系的阶段性调整

360竞彩足球  GENJUCHANPINDEFAZHANZHOUQI,XUYAODUIJIFENTIXIJINXINGJIEDUANXINGDEDIAOZHENG。ZAIBUTONGDESHIJIANDUAN,CHANPINXUQIUXIWANGGULIYONGHUDECANYUXINGWEISHIBUTONG,YINCIXUYAOZAIBUTONGDEJIEDUANDUIJIFENTIXIJINXINGYIDINGDEDIAOZHENG,YOUQISHIDANGCHANPINJINXINGLEDAGUIMODEGONGNENGDIAOZHENG(ZENGJIAHUOZHESHANCHUGONGNENGDENG),GENGXUYAODIAOZHENGJIFENTIXISHIQIYUCHANPINFAZHANBAOCHIYIZHI。


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